With Black Friday  just around the corner, now is the perfect time to start scheduling your WhatsApp messages to customers. While email inboxes overflow and most promotional emails go unread, WhatsApp marketing  offers a personal, instant and high-engaging channel.  With open rates as high as 98% , WhatsApp allows you to:  Communicate directly with customers. Provide interactive campaigns with buttons and media. Segment audiences for targeted messages. Increase conversions with AI-powered...

Customer loyalty is one of the strongest growth drivers in e-commerce today. Did you know that acquiring a new customer can cost 5–7 times more  than retaining an existing one? 79 percent of shoppers say loyalty programs make them more likely to continue buying from a brand , and 73 percent are willing to recommend brands with good rewards programs  to friends and family. This highlights the value of loyalty apps and how they can transform retention for Shopify stores. Thus, in this article,...

Why Choosing the Right WhatsApp Marketing Tool Matters If your Shopify store struggles to convert visitors into paying customers or manage marketing across multiple platforms, it might be time to focus on WhatsApp marketing automation. With over 3 billion global active users , WhatsApp has become one of the most powerful platforms for direct, personal engagement. Two of the most popular tools for automation are ManyChat and Dondy . But which one fits your business best? Let’s compare....