How Numa Milano Boosted Sales by 4,423% ROAS in Just 2 Weeks with Dondy

When Manuela founded Numa Milano three years ago during COVID, it wasn’t just about fashion, it was about solving a real need.

She started sowing and creating her own clothes. When multiple mothers from her kid’s school came up to her to ask if they could place an order, she thought to herself why not create my own brand? That’s when the idea clicked, to create a comfortable and elegant clothing line for women aged between 30–60, suitable for both day and night. 

We, at Dondy, had the honor of talking with Gianluca, head of backoffice and operations and Nunzia, who runs customer support.

What started in a small garage in her own home quickly grew into something much bigger.

Today, Numa Milano has:

• A loyal community of 16,000+ subscribers

• Strong presence on Instagram and Facebook

• A growing base of repeat customers

• Pop-up events across Rome, Milan, and Genova

• Expansion into international markets like Dubai and Riyadh

But what truly sets them apart isn’t just the product, it’s the experience.

Every order is personal:

• A perfumed package

• A gift bracelet for first-time customers

• A thoughtful, boutique-like unboxing experience

As Gianluca puts it, “We want every order to feel special and deliver an experience.”

🤝 The Challenge: Scaling Customer Support

As the brand grew, so did the complexity of managing a high number of orders and support tickets.

Managing customer support through Shopify became essential, especially in Italy, where WhatsApp is the primary communication channel.

Nunzia adds: “We always found it hard on Shopify to manage customer support properly.”

The team needed:

• Faster communication

• A more personal connection with customers

• A way to scale support without losing their signature warmth

Two weeks ago, while searching for a better solution, the team reached out for help.

Gianluca explains how he came across Dondy:

“We opened a support ticket on Shopify asking for a WhatsApp marketing solution that connects directly with Shopify,  and they recommended Dondy. From my very first interaction with Dondy’s team, their customer-first approach clearly stood out. I sent one message, and they responded quickly. It’s a real pleasure to work with Dondy and I feel as though I am in good hands”.

With a modest test budget of €120, the team ran their first WhatsApp campaign.

The outcome?

• 48 orders generated

• $5,400 in revenue

• 4,423% ROAS

“This beat our Meta ads by a mile. I don’t see how we can go back.” says Gianluca with his trademark smile.

And this all happened within just 2 weeks.

Beyond sales, Numa Milano sees an impact on customer relationships.

Using Dondy, they are able to provide fast, real-time responses and build stronger trust with customers.

The team also started using WhatsApp to:

• Ask customers for feedback on colours, materials, and sizing

• Improve product development based on real time customer input

• Create a deeper sense of community

  
  

“Our customers are actually waiting for these messages and they enjoy being involved in the production and design process.”

What makes this partnership work goes beyond technology.

Both Numa Milano and Dondy share the same core values:

• Personal connection is key

• Customer experience first

• Fast, human support

• Building long-term relationships, not just transactions

“I’m not a programmer or a marketing manager and still, Dondy was easy and fast to use.”

🔮 Looking Ahead

After just two weeks, the results are already clear,  but for Numa Milano, this is just the beginning.

“I believe we will continue to grow together with Dondy and are already thinking about implementing Dondy in our next Shopify store”.