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Nearly seven out of every 10 shoppers who add something to their cart never come back to pay for it. Baymard Institute's meta-analysis of 50 separate studies puts the average online cart abandonment rate at 70.22 percent, and that number hasn't moved much in years. So you built an abandoned cart recovery system. Emails, SMS, maybe a discount buried in the third follow-up message. Weeks go by, and the numbers barely move. If that sounds familiar, the problem probably isn't you