How Umasqu Used Dondy WhatsApp Marketing to Grow Sales on Shopify

Background

Tzachi, an artist at heart, runs Umasqu from a studio in south Tel Aviv. His journey began over 11 years ago, working from home and crafting his signature wooden sculptures.

What started as a small eCommerce store gradually grew into a global wholesale business. At its peak, Umasqu was supplying over 300 stores worldwide.

Today, Umasqu’s iconic pieces can be found in homes and offices around the world- but the road to growth wasn’t always smooth.

The Challenge

As the business expanded, complexity grew with it:

• Managing sales across hundreds of international retail stores

• Heavy reliance on manual processes and operational overhead

• Then COVID-19 hit, disrupting the entire operation

Reflecting on that moment, Tzachi shares:

“I clearly understood that a major change was needed"

The Shift

Tzachi decided to return to a direct-to-consumer eCommerce model, with a simpler and more focused setup:

• Markets: Israel and France

• Platform: Shopify

Before adopting Dondy, Umasqu’s marketing relied mainly on email marketing, 1+1 promotional offers, paid campaigns on Facebook, Instagram and Google. While these channels generated traffic, it was hard to fully understand performance and optimize results.

The Solution

By implementing Dondy’s WhatsApp Marketing, Umasqu was able to create a more direct and measurable customer journey.

According to Tzachi: ''The impact was clear. We could finally see real results coming through with WhatsaApp marketing- from campaign performance to abandoned cart recovery''.

With Dondy, Umasqu was able to:

• Sharpen campaign targeting and achieve 17x ROAS on Campaigns

• Effectively recover abandoned carts with 50% Cart Recovery Rate

• Accurately measure engagement and true revenue impact

The Results

More focused and efficient marketing campaigns✔

Improved ROAS✔

Higher abandoned-cart recovery rates✔

A smoother, more consistent customer experience✔

Beyond performance, the partnership itself stood out. As Tzachi puts it:

“It’s a real pleasure to work with Dondy. I’m very satisfied - both with the product and with their customer support. whenever I need clarification or suggestions for my next campaign, their dedicated team is always there to quickly help with patience and a smile."