How Fit Piggy Achieved 26% Cart Recovery and 35x ROAS with Dondy WhatsApp Marketing

Or Schreiber
Jan 11
2 min read

Industry: Food & Nutrition | Platform: Shopify Plus | Channel: WhatsApp

At a Glance

26% Abandoned Cart Recovery Rate
35x Return on Ad Spend (ROAS) on Campaigns
95% Open Rate on "Smart Segment" Campaigns
4.5x Higher Conversion Rate vs. Email

About Fit Piggy

Fit Piggy is not your average nutrition brand. Based in the Netherlands, they bridge the gap between "functional food" and "soul food." Known for their handmade protein bars, "Piggy Bites," and delicious protein milkshakes, they offer the ultimate genietmoment (moment of enjoyment) without the guilt. With a loyal fanbase and high-volume drops of new flavors like White Daim and Oreo Classic, they needed a channel as direct and energetic as their brand.

The Challenge: Turning "Almost" into "Sold"

Despite strong traffic and a vibrant social media presence on Instagram and TikTok, Fit Piggy faced a common e-commerce hurdle: cart abandonment. Customers would fill their baskets with handmade bars but get distracted before checkout.

Additionally, while their email marketing was functional, open rates were plateauing. Fit Piggy wanted a way to cut through the noise and reach their customers instantly-especially for their limited-edition flavor drops—without getting lost in the spam folder.

The Solution: Dondy WhatsApp Marketing

Fit Piggy turned to Dondy to unlock the power of conversational commerce. By integrating Dondy with their Shopify Plus store, they automated key touchpoints and personalized their outreach.

1. Automated Abandoned Cart Recovery

Instead of a slow email that might be read days later, Fit Piggy used Dondy to trigger an automated WhatsApp message 45 minutes after a cart was abandoned. The message is short, friendly, and includes a direct link to the checkout, removing friction for the customer.

2. Smart Segments & Marketing Campaigns

Using Dondy’s "Smart Segments," Fit Piggy moved away from "spray and pray" blasts. They now segment their audience based on purchase history (e.g., "Protein Bar Lovers" vs. "Shake Drinkers"). When a new flavor drops, they send a targeted WhatsApp campaign only to the most relevant users, creating a feeling of exclusivity and urgency.

The Results

Since switching to Dondy, WhatsApp has become Fit Piggy’s highest-performing revenue channel per user.

26% Cart Recovery Rate: The automated WhatsApp flows are recovering more than 1 in 4 abandoned carts, significantly boosting monthly revenue on autopilot.
35x ROAS on Campaigns: By using Dondy’s Smart Segments, marketing campaigns are hyper-targeted. A recent campaign for the "Piggy Bites" launch generated €35 in revenue for every €1 spent on messaging costs.
Instant Engagement: Unlike email, where responses lag, 80% of campaign interactions happen within the first hour of sending.

The "Why"

"Our brand is personal and fun, and email just felt too distant. Dondy allowed us to talk to our customers where they actually hang out-on WhatsApp. Recovering 26% of our lost carts was a game-changer, but seeing a 35x ROAS on our campaigns proved that Smart Segments are the future of our marketing."

Marketing Team, Fit Piggy