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How to Significantly Reduce Checkout Abandonment Rates for Shopify Plus Stores
Checkout abandonment is one of the most significant challenges eCommerce merchants face today. Studies show that, on average, nearly 70% of online shopping checkouts are abandoned before purchase. For Shopify Plus store owners, this presents a massive opportunity to recover lost sales. The impact of checkout abandonment is far-reaching — not only does it hurt revenue, but it also affects customer acquisition costs, marketing efforts, and overall profitability. But there is h
Mar 13, 20254 min read
The Ultimate Retention Playbook: How WhatsApp and Email Work Together to Keep Customers Coming Back
When it comes to keeping customers engaged, WhatsApp is a powerhouse. Instant messages, high open rates, and direct communication make it...
Feb 27, 20253 min read
Guide: Tracking WhatsApp Widget Clicks Using Google Tag Manager (GTM)
This guide explains how to track clicks on your WhatsApp Widget when you have separate links for web and mobile , using Google Tag Manager (GTM) . 1. Identify Web and Mobile WhatsApp Links You likely have two types of links: Desktop (Web WhatsApp): https://web.whatsapp.com/send?phone=+123456789&text=message Mobile (WhatsApp App): https://wa.me/123456789?text=message Your GTM trigger should capture both versions. 2. Create a Click Trigger in GTM Go to Google Tag Manager
Feb 20, 20252 min read
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