How can I set up WhatsApp automation for Shopify?

WhatsApp automation for Shopify usually involves integrating Shopify with a WhatsApp messaging service so you can automatically send customers things like:

• Order confirmations

• Shipping updates

• Abandoned cart reminders

• Promotional messages (if they’ve opted in)

There are generally three main approaches:

shopify whatsapp automation

1. Use a WhatsApp Automation App from Shopify App Store

• Look for apps like:

  • Dondy

  • Zoko

  • Interakt

  • WATI

  • Tellephant

  • BiteSpeed

• These apps typically:

  • Connect your Shopify store to WhatsApp Business API

  • Let you automate flows (e.g., abandoned cart → send WhatsApp reminder in 1 hr)

  • Allow bulk broadcasts to opted-in customers

• Steps:

  1. Get a WhatsApp Business API number (many apps help you set this up)

  2. Install the app from Shopify App Store

  3. Link your Shopify account in the app

  4. Create automation workflows inside the app’s dashboard

Shopify App Store WhatsApp

2. Use Official Meta (WhatsApp) Business API + Middleware

If you want more control and you have a developer that can do it:

• WhatsApp Business API doesn’t work directly with Shopify-you’ll need middleware like Twilio, 360dialog, or Gupshup.

• Then you can use Zapier, Make (Integromat), or Shopify Webhooks to connect Shopify events to WhatsApp messages.

• Example flow:

  • Shopify Order Created → Trigger Zapier → Send message via Twilio WhatsApp API

Pros: Full customization for use case that are not popular in Shopify

Cons: More technical setup, higher initial effort, can be more expensive because of the developer time costs

Dialog 360 for technical teams

3. Use a CRM with WhatsApp Integration

Some CRM tools (e.g., HubSpot with WhatsApp integration, Zoho CRM + WhatsApp) can pull Shopify customer data and send automated WhatsApp messages from one dashboard.

💡 Important notes for compliance:

• WhatsApp only allows promotional messages if the user has opted in

• Templates for order/shipping messages must be approved by Meta

• Bulk unsolicited messages can get your number banned

Frequently Asked Questions About WhatsApp Automation for Shopify

1. What is WhatsApp automation for Shopify?

WhatsApp automation for Shopify is the process of connecting your store to WhatsApp Business API or an app like Dondy to send automated messages. These can include order confirmations, shipping updates, abandoned cart reminders, and promotional broadcasts-without you having to send each message manually.

2. How do I send order updates on WhatsApp from Shopify?

You can use a Shopify WhatsApp automation app such as Dondy, WATI, or Interakt. Once integrated, you can set up automated flows that trigger when an order is created, shipped, or delivered. These messages use approved templates to comply with WhatsApp’s rules.

3. Can I recover abandoned carts with WhatsApp?

Yes! Many Shopify WhatsApp integration tools allow you to automatically send abandoned cart recovery messages. This can help bring back customers who left items in their cart, often increasing sales by up to 40%.

4. Do I need the WhatsApp Business API to integrate with Shopify?

Yes, most automation platforms for Shopify require the WhatsApp Business API to send bulk or automated messages. Apps like Dondy can help you set this up easily without coding.

5. Is WhatsApp marketing allowed for Shopify stores?

Yes, but you must follow WhatsApp’s opt-in policy. Customers must agree to receive messages from you. You can send promotional offers, new product announcements, and reminders—if they’ve given permission.

6. Which is the best WhatsApp automation tool for Shopify?

For most merchants, Dondy: WhatsApp Marketing + Chat is the top choice because it’s easy to set up, built for Shopify, and offers abandoned cart recovery, order updates, AI chatbot support, and integrations with other Shopify apps.

7. How much does WhatsApp automation for Shopify cost?

Costs vary by provider. Some apps offer free plans with limited features, while advanced plans start around $6.99/month plus a small per-message fee. The WhatsApp Business API itself also has usage charges.

8. Can I use WhatsApp automation to increase Shopify sales?

Absolutely. With 98% open rates and instant delivery, WhatsApp automation can drive more conversions, recover lost carts, improve customer retention, and provide faster customer support.