How Turkish Shopify Brands Are Growing Revenue with WhatsApp: The Dondy x BusinessUp Playbook

A new partnership built for growth

We're excited to announce our partnership with BusinessUp, one of Turkey's leading eCommerce marketing agencies.

BusinessUp has a strong track record of helping Shopify brands scale through performance marketing, retention, and conversion optimization. With Dondy, they're now bringing WhatsApp marketing into the core growth stack of their clients.

The result? Faster communication, higher engagement, and a measurable revenue impact.

BusinessUp Is an official Shopify Partner

How Fatma Atasoy Turned WhatsApp Into Her Top Retention Channel

Fatma Atasoy was referred by BusinessUp and came to Dondy with a familiar challenge:

• Strong traffic from paid ads

• Decent conversion rates

• Limited retention and follow-up

WhatsApp wasn't being used to its full potential, despite being one of the most powerful channels in the Turkish market.

The Solution: WhatsApp-First Retention

Together with BusinessUp, they implemented a WhatsApp-first strategy powered by Dondy on Shopify, built around 3 main tools.

1. Automated Flows

• Abandoned cart recovery

• Post-purchase follow-ups

• Customer support automations

  
  

2. Targeted Campaigns

• Segmented broadcasts based on behavior

• Timely promotions and product drops

  
  

3. Centralized Inbox

• Faster response times

• Better customer experience

• Higher trust and repeat purchase

From Fatma Atasoy website

The 30 / 90 / 365-Day Journey

This isn't a one-off campaign. The work done with BusinessUp is structured as a process, each phase builds on the previous one, and WhatsApp becomes a stronger revenue channel the longer the brand uses it consistently.

First 30 Days: Foundation

Core flows go live: abandoned cart, post-purchase, welcome series. Opt-in points are placed across the Shopify storefront, the existing customer base is segmented, and previously missed touchpoints start being recovered. The brand finally has a working WhatsApp infrastructure rather than a support inbox.

Days 31–90: Optimization

Campaigns get sharper. Broadcasts are tested against behavior-based segments, automations are tuned against real performance data, and the centralized inbox shapes a consistent brand experience. By the end of this phase, WhatsApp starts to become a real revenue channel.

1 Year: Compounding Growth

At the one-year mark, WhatsApp is fully integrated with the rest of the brand's growth stack. Paid acquisition, email/SMS, retention, and the SEO BusinessUp provides all feed into a single customer journey. The brand has a returning audience that's reachable, segmented and used to converting through chat.

Why This Partnership Works

BusinessUp brings:

• Deep expertise in performance marketing

• Strong understanding of the Turkish eCommerce landscape

• Proven growth strategies for Shopify brands

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Dondy brings:

• A powerful WhatsApp marketing platform native to Shopify

• Easy-to-launch automations

• A seamless way to turn conversations into conversions

  
  

Together, we help brands:

• Acquire better

• Convert faster

• Retain longer

  
  

What Does This Partnership Mean for Turkish Shopify Brands?

• Easy access to WhatsApp marketing with Dondy

• Expert guidance from BusinessUp

• Faster implementation and results

  
  

What's Next?

We're just getting started. Together, more and more BusinessUp clients are starting to use Dondy, we're onboarding more brands every week and helping them unlock the full potential of WhatsApp as a core revenue and support channel.

Want Similar Results?

If you're working with BusinessUp and/or looking to scale your brand with Dondy WhatsApp Marketing, we'd love to help. Get in touch and start turning conversations into revenue.