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WhatsApp open rates top 80% — five times higher than email — and 80% of messages are read within five minutes. For Shopify merchants, that gap is a real revenue opportunity. This guide covers how to build a compliant opt-in list, segment your audience, run the right campaign types, and set up an abandoned cart recovery sequence that works on autopilot.

Your WhatsApp campaigns are only as powerful as the fulfillment partner behind them WhatsApp marketing has completely changed how ecommerce merchants recover lost sales and drive repeat purchases. With open rates of up to 98% and abandoned cart recovery rates of 10–25%, it is now one of the highest-performing channels available to online sellers especially in markets like Latin America, the Middle East, India and Southeast Asia where WhatsApp is the dominant way people commun