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How Effective Gum, a Dubai-Based Gum Arabic Brand, Increased Engagement Using WhatsApp + AI
About Effective Gum Effective Gum (Active Healthy) is a premium Organic & Gum Arabic brand serving the GCC, including the UAE, Saudi Arabia, Kuwait, and beyond. Their customers span Arabic- and English-speaking segments, across multiple countries. Challenge High support friction : Handling inquiries in Arabic and English, across borders, demanded multilingual, round-the-clock support. Abandoned carts : A significant share of shoppers didn’t complete their orders on Dubai proj
Aug 16, 20252 min read


AI Agent for Sales & Support on WhatsApp – The Ultimate Tool for Shopify Stores
Why Use an AI Agent on WhatsApp for Shopify?
Aug 15, 20253 min read


How can I set up WhatsApp automation for Shopify?
WhatsApp automation for Shopify usually involves integrating Shopify with a WhatsApp messaging service so you can automatically send customers things like: Order confirmations Shipping updates Abandoned cart reminders Promotional messages (if they’ve opted in) There are generally three main approaches : shopify whatsapp automation 1. Use a WhatsApp Automation App from Shopify App Store Look for apps like: Dondy Zoko Interakt WATI Tellephant BiteSpeed These apps typically: Con
Aug 13, 20253 min read
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