10 Best Shopify Loyalty Apps for 2025

Customer loyalty is one of the strongest growth drivers in e-commerce today. Did you know that acquiring a new customer can cost 5–7 times more than retaining an existing one?

79 percent of shoppers say loyalty programs make them more likely to continue buying from a brand, and 73 percent are willing to recommend brands with good rewards programs to friends and family.

This highlights the value of loyalty apps and how they can transform retention for Shopify stores. Thus, in this article, we cover the 10 best Shopify loyalty apps for 2025 that can help you maximize repeat purchases and build long-term customer relationships.

Why Loyalty Programs Matter in 2025

Shopify data reveals that repeat customers drive up to 40% of total revenue for growing stores. They’re more profitable, cheaper to retain, and more likely to bring in referrals.

Here are a few key stats every Shopify merchant should know:

• Repeat customers are 9x more likely to convert than new visitors.

• Even a 5% bump in retention can raise profits by 25–95%.

• Loyalty program members typically spend 12–18% more per order.

  
  

Put simply: building loyalty is one of the smartest investments you can make in 2025.

Top 10 Best Shopify Loyalty Apps for 2025 You Should Not Miss

So, which loyalty app should you choose for your store? Let’s dive into the 10 best Shopify loyalty apps for 2025 and see how they can help you retain more customers and boost repeat sales.

Joy Loyalty – Best for Sustainable Growth

Joy Loyalty Joy Loyalty Program & Rewards is a Shopify app that helps merchants build stronger customer relationships and drive repeat purchases. It offers flexible loyalty points, VIP tiers, referral programs, and branded rewards pages. The app integrates seamlessly with Shopify admin and POS, making it easy to manage omnichannel loyalty campaigns.

Unlimited Referrals is the best feature of this app. With Unlimited Referrals, customers can share your store with friends and earn rewards, turning social engagement into organic growth. This reduces the need for expensive paid ads while boosting new customer acquisition, creating a self-sustaining marketing loop that increases both reach and repeat purchases.

VIP Tiers and Exclusive Perks are another standout feature. With VIP Tiers, merchants can reward loyal customers with milestone rewards, tiered benefits, and special deals. This encourages repeat purchases, deepens brand loyalty, and drives higher customer lifetime value over time.

Reviews: 4.9 out of 5 stars (1,455 reviews)

Starter Plan: Free

Professional: $24.99/month

Advanced Plan: $99/month

Enterprise Plan: $499/month

Rivo – Best for Rapid Scaling & Automation

Rivo is a Shopify loyalty and referrals app designed to help merchants grow retention and repeat purchases. It offers fully customizable loyalty points, VIP tiers, and referral programs that integrate seamlessly with Shopify POS and checkout. With a dedicated page builder and automated email campaigns, Rivo makes running loyalty programs simple and effective for DTC brands.

Customizable Loyalty & Referral Pages is one of Rivo’s standout features. With this feature, merchants can create fully branded pages that match their store’s look and feel, making the loyalty experience more engaging for customers. This helps increase referral conversions and keeps customers coming back for repeat purchases.

VIP Tiers and Advanced Branding is another key feature of Rivo. With VIP Tiers, merchants can reward top customers with exclusive perks and milestone rewards, encouraging repeat purchases. Advanced branding options like custom fonts and CSS ensure a polished, professional look that strengthens brand loyalty. 

Reviews: 4.9 out of 5 stars (1,449 reviews)

 Free Plan: Free

 Scale: $49/month

 Plus: $499/month

Loloyal – Best for Social Rewards & Simplicity

Loloyal is a Shopify app designed to help merchants turn first-time shoppers into lifelong customers. It offers points, rewards, referral programs, VIP tiers, popups, and exclusive member perks. Fully integrated with Shopify admin and POS, it also supports multiple languages and marketing app integrations to enhance customer engagement.

The Points & Rewards Program is the standout feature of this app. With this feature, customers earn points for purchases and other actions, which can be redeemed for discounts or perks. This motivates repeat purchases, increases customer lifetime value, and keeps shoppers engaged with your brand.

The Referral Program is another key feature of LL Loyalty. With referrals, customers can easily share your store with friends and earn rewards, creating organic growth. This reduces marketing costs while bringing in new customers who are more likely to convert and stay loyal.

 Reviews: 4.9 out of 5 stars (689 reviews)

 Free: Free

Starter: $19/month

Growth: $39/month

Plus: $299/month

Smile.io - Best for Email Loyalty & Integrations

Smile.io is a Shopify loyalty app that helps merchants turn first-time buyers into repeat customers. It offers points, referrals, VIP rewards, and social activity incentives, all easily managed without coding. The app integrates smoothly with Shopify admin, POS, and popular tools like Klaviyo and Gorgias to enhance customer engagement and retention.

 Points & VIP Rewards is the best feature of Smile. With this feature, every order earns points, and top customers can gain VIP status, motivating repeat purchases and rewarding loyalty.

This helps merchants increase customer lifetime value while keeping shoppers engaged and returning to the store.

The Referral Program is another standout feature. Customers can share your store with friends and earn rewards, driving organic growth without extra ad spend. Merchants benefit from higher acquisition rates and new customers who are more likely to convert and stay loyal.

Reviews: 4.9 out of 5 stars (3,946 reviews)

Free: Free to install

Starter: $49/month

Growth: $199/month

Plus: $999/month

BON Loyalty – Best for Global Brands & Multilingual Stores

BON Loyalty is a Shopify app designed to help merchants increase customer loyalty and repeat purchases. It offers points, VIP tiers, referrals, and fully customizable loyalty pages to engage customers across channels. With seamless Shopify admin and POS integration, merchants can manage loyalty programs effortlessly and optimize customer lifetime value.

VIP Tiers is the best feature of this app. With VIP Tiers, top customers earn accelerated points and exclusive rewards, motivating them to make more frequent purchases. This helps merchants strengthen brand loyalty while increasing customer lifetime value and repeat sales.

The Anti-Cheat Referral Program is another standout feature. It allows customers to share your store safely while preventing fraudulent activity, ensuring that referrals drive genuine growth. Merchants benefit from reliable organic acquisition without wasting resources on invalid referrals.

 Reviews: 4.9 out of 5 stars (1,469 reviews)

Free: Free

Basic: $25/month

Growth: $99/month

Professional: $349/month

Growave – Best for Shopify Plus Stores with Full Suite Needs

Growave is a Shopify retention platform that combines loyalty, VIP tiers, referrals, wishlists, and reviews in one app. It helps merchants boost customer engagement, drive repeat purchases, and showcase authentic user content. The app integrates seamlessly with Shopify admin, POS, and popular marketing tools, making loyalty management simple and effective.

VIP Tiers Program is the best feature of Growave. With VIP Tiers, merchants can reward their most loyal customers with exclusive perks and milestone rewards, motivating repeat purchases. This drives higher customer lifetime value while making top shoppers feel recognized and valued.

Wishlist Notifications is another standout feature. Customers can save desired products and receive alerts when items are back in stock, encouraging timely purchases. Merchants benefit from increased conversions and higher engagement by keeping shoppers connected to the products they love.

Reviews: 4.8 out of 5 stars (1,184 reviews)

Free: Free

Entry: $49/month

Growth: $199/month

Plus: $499/month

BLOOP (BLP Referral Program Affiliate) – Best Budget Option for Starter Stores

BLOOP is a Shopify app that helps merchants grow sales through customer referrals and influencer partnerships. It combines a refer-a-friend program with an affiliate marketing system, allowing merchants to reward loyal customers and incentivize influencers. The app integrates directly with Shopify admin and Klaviyo, making program management simple and automated.

The Refer-a-Friend Program is the best feature of this app. With this feature, customers can easily share your store via widgets, pages, and post-purchase invitations to earn rewards. This boosts word-of-mouth marketing, brings in new customers, and encourages repeat purchases.

The Affiliate Program is another standout feature. Merchants can partner with influencers and offer commission-based incentives, expanding their reach to new audiences. This drives additional sales while maintaining full control over branding and tracking.

Reviews: 4.9 out of 5 stars (191 reviews)

Free: Free

Launch: $19.90/month

Scale: $29.90/month

LoyaltyLion – Best for Advanced Analytics & A/B Testing

LoyaltyLion is a Shopify app that helps merchants turn one-time buyers into returning customers. It offers loyalty points, rewards, referral incentives, and customizable loyalty pages to engage shoppers throughout their journey. The app integrates with Shopify POS, checkout, and popular marketing tools to simplify loyalty management and boost retention.

The Loyalty Points Program is the best feature of this app. With this feature, customers earn points for purchases, reviews, and social engagement, motivating them to return and make additional purchases. Merchants benefit from higher repeat purchase rates and increased customer lifetime value.

Referral Incentives is another standout feature. Customers can refer friends to earn rewards, generating organic growth without increasing ad spend. This drives new customer acquisition while maintaining a cost-effective loyalty strategy.

Reviews: 4.8 out of 5 stars (479 reviews)

Free Plan: Free to install

 Paid Plans: From $199/month

Yotpo Loyalty – Best for Enterprise DTC Brands

Yotpo Loyalty is a Shopify app designed to help merchants turn one-time shoppers into loyal customers. It offers customizable loyalty points, VIP tiers, referrals, and pre-built campaigns to boost repeat purchases. The app integrates seamlessly with Shopify POS, checkout, and marketing tools, making loyalty management simple and effective.

Loyalty Points & VIP Tiers are the best features of this app. With this feature, customers earn points for purchases and unlock VIP perks based on their activity, encouraging higher spending and repeat visits. Merchants benefit from increased customer lifetime value and stronger engagement.

The Referral Program is another standout feature. Customers can share your store with friends to earn rewards, driving organic growth and new customer acquisition. This feature helps merchants expand their audience without additional advertising costs.

 Reviews: 4.7 out of 5 stars (879 reviews)

Free: Free to install

Pro: $199/month

Premium: $799/month

Loox – Best for Visual Brands Combining UGC & Rewards

Loox is a Shopify app that helps merchants build trust and boost sales through visual product reviews. It automatically collects customer reviews with photos and videos, and displays them in fully customizable widgets. The app also integrates with Shopify POS, checkout, and marketing tools, making it easy to leverage social proof for increased conversions.

Photo & Video Reviews is the best feature of Loox. With this feature, customers can submit reviews with images or videos, creating authentic social proof that influences purchase decisions. Merchants benefit from higher trust, engagement, and conversion rates, as shoppers see real experiences from other buyers.

Referral Incentives is another standout feature. Customers can share products with friends to earn rewards, driving organic traffic and new customer acquisition. This helps merchants grow their audience and boost sales without extra advertising spend.

 Reviews: 4.9 out of 5 stars (6,946 reviews)

Beginner: $12.99/month

Scale: $39.99/month

Unlimited: $299.99/month

Which Loyalty App Is Right for Your Store?

Picking the right loyalty app goes beyond just checking off feature lists. You also need to consider your current sales volume, marketing objectives, and budget. To make this easier, here’s a guide tailored to different types of Shopify merchants in 2025:

For New Stores (<6 months old)

New stores benefit from simple, budget-friendly loyalty solutions that are quick to set up and won’t overwhelm your customers. At this stage, you’re still discovering your product-market fit, so focus on apps that handle core loyalty functions like points, rewards, and referrals. These apps help you start building customer relationships without adding complexity. 

• Joy – Lightweight and beginner-friendly, perfect for points, rewards, and referrals.

• Bloop – Easy setup with referral and affiliate programs to drive early growth.

• Smile – Free tier available, simple points and rewards, great for tight budgets.

For Growing Stores (100–1,000 orders/month)

Stores with some traction can handle more sophisticated engagement strategies. Consider apps that offer tiered rewards, automated email campaigns, and analytics to measure program performance. These solutions balance affordability with customization, helping you nurture loyalty while scaling efficiently. 

• Rivo – Customizable loyalty and referral programs with automation to increase engagement.

• BON – Offers VIP tiers and referral incentives, helping boost repeat purchases.

• Loloyal – Flexible points, rewards, and VIP tiers with multi-channel integration for higher retention.

For Shopify Plus / POS Stores

High-volume or enterprise-level stores need robust loyalty solutions that integrate with Shopify POS, synchronize data across channels, and provide detailed analytics. These apps are built to manage complex loyalty programs and large customer bases, giving you the control needed to optimize retention and ROI. 

• Growave – All-in-one platform with loyalty, referrals, reviews, and wishlist features, optimized for Shopify Plus.

• LoyaltyLion – Advanced loyalty and referral features with POS support and robust reporting.

• Yotpo Loyalty – Enterprise-level program customization with VIP tiers, analytics, and multi-channel integrations.

For Visual or Influencer-Driven Brands

Brands that rely heavily on influencer marketing, social proof, or visually appealing campaigns need loyalty apps that amplify their aesthetic and community engagement. These solutions focus on user-generated content, social sharing, and beautifully customizable loyalty pages to strengthen your brand image. 

• Loox – Collects photo and video reviews, integrates with social sharing, perfect for visual storytelling.

• Loloyal – Customizable widgets and popups that complement brand aesthetics and enhance community engagement.

Key Features That Matter in a Loyalty App

When choosing a Shopify loyalty app in 2025, focus on features that boost engagement and retention:

• Multi-Channel Rewards: Customers engage with your brand across online stores, social media, emails, and physical locations. A good loyalty app should reward interactions on all these channels, not just at checkout. This approach encourages repeat engagement and keeps your brand top of mind.

• Referral Capabilities: Turning happy customers into advocates is one of the most effective growth strategies. Built-in referral features let shoppers share links or codes, earning rewards when friends make purchases. This drives lower-cost acquisition and attracts high-quality customers who already trust your brand.

• Marketing Integrations: A loyalty program is more powerful when it connects with your marketing ecosystem. Integrations with tools like Klaviyo and Shopify Flow allow for automated campaigns and retention workflows. This ensures your loyalty program works seamlessly to support your growth strategy.

• Custom Branding: Your loyalty program should feel like a natural extension of your store, not a separate tool. Apps with strong branding options let you match colors, fonts, and messaging to your store design. Consistent branding strengthens trust and improves customer engagement with the program.

Expert Tips to Maximize Your Shopify Loyalty Program

Implementing a loyalty program is just the first step - these expert tips will help you get the most value from your Shopify loyalty app and turn customers into lifelong fans.

• Set Clear Goals: Define what success looks like for your loyalty program—whether it’s increasing repeat purchases, boosting average order value, or growing referrals. Clear goals help you track performance and optimize rewards effectively.

• Leverage Multi-Channel Rewards: Reward customers not just at checkout but also through social shares, email sign-ups, and in-store visits. Multi-channel engagement keeps your brand top of mind and encourages consistent interaction.

• Use Tiered Rewards: Introduce VIP levels or milestones to motivate customers to spend more and stay engaged. Higher tiers with exclusive perks make your program exciting and encourage long-term loyalty.

• Integrate with Marketing Tools: Connect your loyalty app with tools like Klaviyo, Shopify Flow, or your email marketing platform. Automated campaigns and personalized messaging improve customer retention and program participation.

• Monitor & Optimize: Regularly analyze data from your loyalty program to identify top-performing rewards, customer behaviors, and engagement trends. Continuous optimization ensures your program remains effective and aligned with your business goals.

FAQs about Shopify Loyalty Program 

1. Do I need a loyalty app if I already have discounts?Discounts can attract customers temporarily, but they don’t build long-term loyalty. A loyalty app encourages repeat purchases, rewards engagement, and strengthens relationships with your customers over time. It helps turn one-time buyers into returning customers.

2. Can I run multiple loyalty campaigns at the same time?Yes, many Shopify loyalty apps support running points programs, referral campaigns, and VIP tiers simultaneously. This allows you to engage different customer segments and provide a variety of incentives. You can tailor rewards to encourage both repeat purchases and new customer referrals.

3. How do I track the effectiveness of my loyalty program?Most loyalty apps include dashboards with metrics like repeat purchase rate, points earned and redeemed, referral conversions, and revenue generated through the program. These insights help you understand what’s working and where to adjust your strategy. Tracking performance ensures your program delivers measurable results.

4. Will a loyalty app work for small or new stores?Yes, many loyalty apps are designed for stores of all sizes, including small and new businesses. They offer easy setup and affordable plans, allowing you to start building customer loyalty without complex systems. Even with a small customer base, these apps can help increase repeat purchases and long-term revenue.

Conclusion

Using a Shopify loyalty app is a smart way to boost repeat purchases. It also helps increase average order value and turn one-time buyers into loyal customers. Choose an app that fits your store size, goals, and budget. Combine it with multi-channel rewards, tiered programs, and marketing tools. This creates a smooth loyalty experience that keeps customers coming back. 

Start building stronger relationships today and grow your store in 2025 and beyond.