How Kidipoo Recovers 30% of Abandoned Carts Using WhatsApp Marketing with Dondy
- Dondy
- May 18
- 2 min read
Kidipoo is one of India’s leading brands in personalized kidswear, offering custom-made clothing and accessories for little ones. With over 65,000 followers on Instagram and a loyal customer base, they’re known for combining creativity with quality, creating memorable gifts and essentials for kids across the country.
For over a year, Kidipoo has been using Dondy’s WhatsApp Marketing and Automation platform to drive growth, improve support, and increase customer retention.
Smart WhatsApp Flow for Abandoned Cart Recovery
Using Dondy, Kidipoo implemented a multi-touchpoint abandoned checkout flow on WhatsApp. The results?
30% cart recovery rate
Half of the recovered sales happen on the same day via the first reminder
The rest convert through follow-ups later that week
This flow isn’t just a single message-it’s a well-timed sequence that creates urgency and reminds customers at just the right moment.
VIP Segmentation & Retention
Beyond recovery, Kidipoo also uses Dondy’s segmentation features to target repeat buyers and VIP customers with personalized campaigns. These include:
Product recommendations based on past purchases
Early access to new launches
Loyalty offers and exclusive updates
By reaching the right customer with the right message, they’ve grown retention and repeat order rates significantly.
Smarter Support, Faster Responses
Kidipoo’s team also manages customer support directly on WhatsApp, giving faster answers and building more trust. Customers don’t need to wait for emails-everything is handled in real time through their official WhatsApp API channel, powered by Dondy.
If you're a growing DTC brand or Shopify store, especially in the kidswear, gifting, or fashion space, and want to:
Recover more carts
Improve customer experience
Segment and retain more buyers
Dondy can help.
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